Many people still claim they ‘don’t get’ Twitter. Nonetheless, the social networking site is a global force to be reckoned with, now claiming 100 million users. If you thought Twitter was just about those annoying updates on people’s daily lives, however, it is worth a closer look.
Whilst Twitter is often used as a marketing tool to monitor customer and candidate experience and opinions, we conducted an experiment on Twitter to see how many Tweets relate to the world that we work in: employment. Using a small number of key terms to search over a two-week period, we were amazed at how many Tweets related to employment (37,113), hire (39,772), vacancy (20,186), job (36,842) and career (33,761). Obviously there was a lot of rubbish in there, but a cursory screening pulled out some nuggets which illustrate why Twitter with other social media is important in our industry.
Firstly, we found recruiters and HR teams are using Tweets to attract not just unskilled, but very senior people, reaching audiences around the globe:
“New In-House Position Well recognised MNC seeking to hire senior level construction lawyer to be based in Hong Kong”
“Featured Job: European Head of Human Resources: London – Our client is a leading niche financial services company”
Twitter also leverages established personal networks to connect people with common backgrounds, education and interests. People with rare talent such as “An enthusiastic PhD student who is interested in the study of protein folding” hope their connections can lead them to a new role.
At the general level, Tweets are a fantastic ‘vox pop’ which highlights issues of concern to employees: “Too much stress. Hated the hours. Got another job I liked more”, or “I gotta find a job where parking is free”. In these examples, the employer remained anonymous; yet there are examples where employer brands are openly criticised: “Don’t understand how Grand America HR hires 100+ people without papers. Isn’t their job to hire legal workers in the first place?” Contrast that to the accolade another employer received, complete with a link to a Facebook fan page where comments compared them to other employers: “Great Job OPH-Addison. Here is some of what your new Associates are saying about their experience at OPH”.
140 characters. Not a lot of words, but potentially a wealth of intelligence and talent.
For more information on how to harvest Digital Domain insight from Twitter, contact Jane Kirk on +44(0) 161 927 5070 begin_of_the_skype_highlighting +44(0) 161 927 5070 end_of_the_skype_highlighting or at jane.kirk@armstrongcraven.com
Article provided by:
Jane Kirk,
,
Armstrong Craven

