It’s a valid question and one which, as an outplacement and career management practioner, I get asked frequently.
The answer, of course is yes – good outplacement can deliver many lasting and tangible benefits to both the employing organisation and the departing employee. In short, it’s still a key element of good HR practice. While the overall level of support that most organisations are able to commit to has been reduced in many cases we have seen an annual increase in the number of clients offering outplacement services to their employees, as the UK’s leading outplacement provider. Investing in people’s future careers is undoubtedly seen to be as important now as it was 10 years ago.
But why do we wait until an employee is facing redundancy to offer them career assistance? Outplacement interventions are, by their very nature, focused upon a very specific set of circumstances – redundancy (arising from either corporate downsizing or mergers and acquisitions) or simply as a result of the changing nature of employment within a given organisation. In the rapidly changing world of work, we are seeing organisations change the way they interact with employees and vice versa. There is growing recognition, particularly amongst Gen Y (and the soon to be upon us Gen Z) that the rate of change within the workplace is accelerating rapidly and “their” experiences at work will be manifestly different from those that we see today (and think how different these are to when we started work in the 80s and 90s).
Tired retention strategies are no longer viable and progressive organisations are investing time and money in employee’s careers now. How can they be supported to ensure ongoing motivation and commitment? How can they be developed to ensure that there is adequate succession throughout the organisation? How can we attract the best talent and so on?
Supporting people to assess their strengths, their skills and their principal motivators, providing clear and focused insight into how career aspirations can become reality and ensuring that career-development conversations at appraisal time involve more than a cursory nod to “future development” is already a key differentiator amongst certain organisations. Amongst those who are likely to have three, four or even five distinct careers across their working lives, an organisation that displays empathy with, and access to, appropriate career management techniques will be perceived as an organisation that individuals will look to work with.
So whilst outplacement will always provide that burst of condensed energy and activity to help people with sudden job loss, investing in careers prior to redundancy situations will ease the pressure of those difficult situations. Career resilient individuals will be more motivated, more productive, more likely to commit to your organisation… and less likely to need to start from scratch when faced with change.
Article provided by:
Owen Morgan,
Commercial Director,
Penna plc

